Tesla CEO, Elon Musk sat down to discuss Tesla, production hell, and market development with Marques Brownlee, a New Jersey-based YouTube tech reviewer.
This, for me, is the most important point to take away from the video. At one point Marques asked how Musk gets people excited about Tesla.
Here’s how Musk Replied:
“The thing we really focus on at Tesla is putting all our money and attention on making the product as compelling as possible because the key is to have a product that people will love. If people love your product, they are going to talk about it and that generates “word of mouth” marketing and that’s basically how our sales have grown. We are not spending money on advertising or endorsements. People buy our car because they like it.”
Who is Marques Brownlee?
Also known by his show name MKBHD, is an American YouTuber, best known for his technology-focused videos. The channel, whose name is a concatenation of MKB (Brownlee’s initials) and HD (for high-definition), has over 6.5 million subscribers and over 985 million total video views.